The Cumulative Effect
Chris Volkay

What is the cumulative effect?
Entire life
millions upon millions
of TV commercials.

Basis of advertising,
create discontent, disillusionment
then provide so-called solution
in product

What is the cumulative effect?
Lifelong unhappiness
daily doses of disappointment
lack
deficiency
incompleteness
lost in desert
shipwrecked
mainlined straight into synapses
cute curtseying 30 second spots on
round the clock basis.

What is the cumulative effect?
Now is the winter,
summer re-runs
spring
and new fall season
of our discontent.

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